What are beacons ?
A beacon is a little bluetooth low energy (BLE) marker which produces a radio wave with a low range (about 100 meters / 109,36 yards) and consume only just a bit of power. This wave is picked up by smartphones that can, then, receive different contents (push notifications, messages, medias etc.)
The first beacon was created in 2013 by Apple, it’s the iBeacon.
The second type appears in 2014: it’s the Altbeacon created by Radius Network.
Finally, in 2015, Google produces its beacons: Eddystones.
Each and every beacon is composed of a battery, a micro guidance system, an antenna, a radio unit and behave with UUID (Universal Unique Identifier) which enables to identify it.
How does it works ?
What is the point ?
Beacons can be used with a stationary manner, which means that they are placed in different places and they are defining areas.
When an user enter into the area, information can be send to his smartphone.
This type of use is very frequent with:
- Connected commerce (couponing, push marketing, etc.)
- Cultural visits (museum, exhibitions, etc.)
Beacons can be used in a movable way, which means that they are moving with the user.
When the user is getting away from the smartphone, the signal is broken and an alert can be sent on the phone.